What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac / Safari users.)

This assures the user that sensitive data (such as credit card numbers) can not be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).

Common web site owner questions about SSL:

How do I get the little padlock on my site?

To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:

  1. The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser.
  2. A guarantee by the issuing Certificate Authority that the domain name the certificate was issued for is indeed owned by the specific company or individual named in the certificate (visible if the user clicks on the little padlock).
  3. An assurance that the domain name the certificate was issued for is the domain name the user's browser is now on.

Once obtained, the certificate must be installed on the web server by your web host. Since your web host also has to generate an initial cypher key to obtain the certificate, very often they will offer to handle the process of obtaining the certificate for you.

My web host has a "shared certificate" that I can use. Should I?

It's still fairly common for small sites to use a shared certificate from the host. In this circumstance, when a page needs to be shown in secured mode, the user is actually sent to a domain owned by the web host, and then back to the originating domain afterwards.

A few years ago, when SSL Certificates were quite expensive (around $ 400 per year), this was real attractive for new sites just getting their feet wet in e-commerce. Today, with a number of perfectly functional SSL certificates available for under $ 100 (exclusive of installation, etc.), it is a lot less attractive. Since your user can look at the address line of his or her web browser and see that the site asking for the credit card number is not the site he or she thought they were on, the cost savings is probably not worth the risk of scaring off A sale.

What's the difference between the expensive SSL Certificates and the inexpensive ones?

Usually, mostly price. Some expensive certificates have specific functions, such as securing a number of different subdomains simultaneously (a "wildcard" certificate), but the effective differences between basic single site certificates are very slight, despite the wide range of prices:

The encryption mechanism used by all of them is the same, and most use the same key length (which is an indicator of the strength of the encryption) common to most browsers (128 bit).

Some of them ("chained root" certificates) are slightly more of a pain for your web host to install than others ("single root" certificates), but this is pretty much invisible to the site owner.

The amount of actual checking on the ownership of the domain varies wildly among sellers, with some (usually the more expensive) wanting significant documentation (like a D & B number), and others handling it with an automated phone call ("press # 123 if you 'Ve just ordered a certificate ").

Some of them offer massive monetary guarantees as to their security (we'll pay you oodles of dollars if someone cracks this code), but since it's all the same encryption mechanism, if someone comes up with a crack, all e-commerce sites will Be scrambling, and the odds of that vendor actually having enough cash to pay all of its customers their oodel is probably slim.

The fact is that you are buying the certificate to insure the safety of the user's data, and to make the user confident that his or her data is secure. For the vast majority of users, simply having the little padlock show up is all they are looking for. There are exceptions (I have a client in the bank software business, and they feel that their customers (bank officers) are looking for a specific premier name on the SSL certificate, so are happy to continue using the expensive one), but most e -commerce customers do not pick their sellers based on who issued their SSL Certificates.

My advice is to buy the cheaper one.

I have an SSL certificate – why should not I serve all my pages in "Secured" mode?

Because SSL has an overhead – more data is sent with a page that is encrypted than a page that is not. This translates to your site appearing to run slower, particularly for users who are on dial-up or other slow connections. Since this also increases the total amount of data transferred by your site, if your web host charges by transfer volume (or has an overage fee, as most do), this can increase the size of your monthly hosting bill.

The server should go into secure mode when asking a user for financial or other sensitive data (which may well be "name, address and phone number", with today's risk of identity theft), and operate in normal mode otherwise.

Bassett Furniture and Shopping

Bassett furniture store is the preferred furniture showroom by people of the United States. They manufacture furniture in a stylish and attractive manner. The store offers high quality furniture with creative decoration designs. This is the major reason behind success of the company over 100 years. The experts that work for this company have good knowledge about the furniture designs and manufacturing processes.

Bassett Shopping:

Shopping in Bassett is much interesting. The artwork provided in Bassett furniture makes a person feel that he should buy all the furniture to give his home a complete pleasant look. The other accessories like rugs, lamps and mirrors are offered at affordable rates. The furniture that is needed for a kitchen, hall or bedroom is available as packages.

For E.g. If you plan to get the bed room furniture package, you will be provided with beds, night stands, dressing tables, mattresses etc.

Bassett Service:

High Quality and immediate service responses are provided by the employees of Bassett. Quicker delivery procedures are followed when furniture is ordered. Since the company has got professional design consultants with good experiences, they suggest many unique and new designs that makes your home look modern and stylish.

The main objective of Bassett furniture is to make the customer feel satisfied with the furniture quality as well as the furniture price. It is not an easy job for a company to succeed in the furniture business for 100 years, if quality services were not offered. The company has been expanded with 130 branches in Unites States. Bassett has proved to be one among the best stores that offers excellent furnishings at affordable prices.

Best Digital SLR Cameras – How to Choose The Best DSLR Cameras

Best Digital SLR Cameras – All about DSLR Cameras

Hi, this is Steve, thanks for reading my DSLR Reviews . I enjoy taking photos, so I appreciate it captured my enjoyable moments. If you are interested to learn more about digital SLR and how to pick the best cameras to invest in for taking extraordinary photos, here's the right place!

It should bear in mind what you need your camera to do before buying any one, so now I've added information and facts that you will find helpful for you to choose the best camera. I took the details from my own experience while shopping for the perfect camera to buy.

What is the DSLR Camera?

A great number of hobbyists are desiring for a DSLR, the fact is that they have no idea what it is exactly, if have, just like "It is like the compact one in my pocket, it will be better, it is a big one . "

In my way to describe a DSLR, it would be 'All-Round'; You can use the DSLR for almost anything, taking pictures of lovely animals, beautiful landscapes or amazing astronomy, recording vivid high quality video clips.

And there is a significant difference on the price too. How much are you willing to pay for a decent camera that fits your needs? I will recommend several cameras with affordable budget!

Why a DSLR Camera is better than Compact Camera?

Having a DSLR Camera, you will benefit from:

  • Interchangeable lens – based on the kind of photography you desire, you can purchase lenses optimized for the task, rather than the one-size-fit-all lens of a compact.
  • Optical viewfinder which goes through the lens via a mirror or prism – search through the camera lens for perfect framing and find out far more detail than using the LCD screen.
  • Faster autofocus – the digital camera will focus considerably faster and with better accuracy.
  • No shutter lag – when pressing the shutter release button and taking the actual photos, no lag time in between them – you will not miss any memorable moment.
  • No delay in between pictures – you'll be able to shoot no less than 3 fps (based on the camera model it may be even to 12 fps), ideal for action shots.
  • Less noise in low light – it is possible to shoot in low light while still get usable image.

How to Choose the Best DSLR Cameras for Beginners?

Think economy

Here, economy means deep consideration on a brand: camera bodies, lenses, third-party lenses, accessories, stuff you find on, such as Amazon, eBay tutorials, seminars, and more.

All manufactures brag that their cameras have been armed with lots of features; Sometimes they provide the same thing under a different name.

Generally, I do not recommend you purchasing a high-end and most advanced camera as your first one. The money you spend on the most advanced camera can not automatically complete the amazing master piece, the miracle operator is behind of the camera – you. On the other hand, the complex options will confuse you, finally, you only work with the "fully-automatic mode", that is what your "Compact Camera" could realize. An entry level of camera could product better images with a good lens than the combination of advanced camera and crappy lens.

Which is the Best Brand for Digital Camera?

No doubt, Canon and Nikon are the most competitive and are likely to remain so for the foreseeable future.

The brand is not the most important matter, while the market share does, it should lead your choice. Let me tell you the reason, if you only need a camera and the kit lens, market share does not affect you

However, if you intend to keep investing and upgrading the hardware, choosing a most popular brand can save you money and your time, because you can easily find all sort of accessories for it, where you will have a hunt To find what you need, maybe with much more time and money.

High Resolution for DSLR Camera Is Always Necessary?

When choosing a digital camera, there are various important specs to take into account apart from which color to pick. Years ago, the way you'd approach this was to have the camera armed with the highest / biggest resolution. Everyone likes bigger one, right? It sees larger one means all-round, multifunction and more powerful. The fact under cameras is not that simple. Bigger resolution is truly fantastic, but do not forget the critical aspect – the final image quality depends a lot on the sensor size. Most DSLR cameras equipped with about 24X16mm APS (Advanced Photo System) sensors. As the resolution increases, noise increases too. The right balance is 16Mp for them. If you prefer a "Full-Frame" sensor which is very large and expensive and equipped in high-end cameras, you get a resolution of 24Mp by 36X24mm sensor. Being the first DSLR camera for beginners, it is a bit of earlier to talk about those details. Moreover, you could crop large portions of images captured through higher resolutions, but why not learn to frame the object much more effectively.

DSLR Camera: What is Live View?

A live view LCD on a digital SLR camera lets you preview the images you're about to capture using the large LCD on the back of the camera. A live view LCD is a fantastic feature for people who hate to peep the real world through a "Hole".

The continuous image shown on the LCD enables you to make sure you've got the composition right, no matter if your eye is not pressed to the viewfinder.

But hold on a sec … This " unique " feature sounds a remarkable lot just like the way every compact digital camera works.

It is, but adding a live view LCD to a digital SLR is not always a good option as it sounds.

LCDs can be handy, but they also do result in disadvantages in design overall performance; Especially, if you work with Live View, the auto-focus is going to be again slow, ending the speed advantages of SLRs over compacts. The most important aspect, the power consumption will be significantly increased. When shooting natural scenery in the wild, a DSLR camera with battery exhausted may be a good weapon against attacking from animals, instead of taking their photos back.

Optical Stabilization for DSLR Cameras?

Without using a tripod, taking pictures in low light and / or with telephoto lenses may be challenging. Almost all DSLR cameras get some type of stabilization. There is also a trick though: Canon and Nikon provide stabilization inside their lenses ( IS lenses for Canon and VR lenses for Nikon ), while Sony, Pentax and Olympus develop the stabilization function in camera body . The difference is critical simply because for Canon and Nikon you should buy IS / VR lenses , which may be quite more expensive than normal lenses, while with the other manufacturers the stabilization works with any lens. The effectiveness of stabilization is about the same in both philosophies (3-4 stops); The stabilized lenses provide the benefit of you seeing the exact stabilized image in the optical viewfinder, while stabilized bodies allow you to use any lens for the exact same effect.

Finally …

I tried to keep this guide as neutral as possible and offer you information to assist you make a decision, instead of making a choice for you. You could visit my website Best-Dslr-Camera-Guide.com, HERE for more details.

Complete Guide to Facebook Marketing

Unless you've been living on another planet, you would be aware of the popularity and influence of Facebook today.

Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it's rare to find someone who has not gotten a Facebook account.

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You are then able to understand how important Facebook marketing has become for all websites.

It's Not A Pitch Zone

The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service. If you do this, then you will not get any favors from social media users and will get poorly ignored and even bad reviews.

What social media is used for is building relationships with potential clients. There are several ways you can go about doing this:

– you can post helpful information (links) where you help them solve a problem
– you can personally chat with them and assist them you can create content addressing the needs of users and posting it

The bottom line is that you want to be seen as genuine and helpful. This way, word can get out that you're the real deal and before you know it, people will become interested in what you have to offer in terms of products and services.

Of course, the things you share on social networking sites such as Facebook should not be the nitty gritty stuff that you have to offer. You should share helpful information in the form of teasers that will interest people enough to ask and wonder if there's more. Offering free stuff is great for getting attention too.

How To Market On Facebook

The great thing about Facebook is that from the outset, it has encouraged all users to use the website as a means of sharing information and marketing whatever they please. As a result, it has developed many ways for users to do this. You do not have to use every single one of them but a combination of them can only enhance your Facebook marketing.

Pages

This is probably the marketing tool out there on Facebook. On its website Facebook describes Pages as "a public profile that enables you to share your business and products with Facebook users." It is specifically designed for promoting a business and everything it has to offer. People can then become a fan of your page and when they do this, they let their friends know that they've become a fan of your page via their News Feed. The potential for your Page to gain a lot of popularity in a small period of time is great.

Of course, it all depends on the content you put out there for people to use. You need to give them a reason to become a fan of your Page and a reason for them to keep being one.

Events

This allows to create events to be held at a certain date and time. Depending on what type of business you are, you can create one to be held locally or internationally. It can be any one of the following:

– seminar – it should be introductory and free but you could promote a paid one too
– webinar – an online seminar and where anyone worldwide can join
– product / service launch – you may be about to launch a product or service and this is a way to gain attention

The best part about creating an event on Facebook is that it can go viral and before you know it people will be attending your event in droves.

Advertising

Finally, about a year ago, Facebook introduced an advertising service where people can put ads promoting their website or their Facebook Page and they pay per click (PPC) or impression (CPM). It works in a similar way to Google AdWords.

The best thing is that you can target your ads based on both geographical locations and social actions. For example, if you were a wedding photographer and wanted to promote your services, your ads can be set up to appear only to females between the ages of 24 and 30 and who relationship statuses indicate they are engaged.

It must be noted, however, that Facebook Advertising is still in beta mode which only means that it will only improve in the near future.

Embrace Facebook

If you wanted to market your website online, you would be absolutely nuts not to use Facebook marketing as one of your key strategies. Just be careful not to get talked up in it too much because it can become a very time consuming activity.